New Delhi, Jan 15: Staring at diminished electoral returns in 2014, the UPA is set to unleash a mega propaganda blitz dovetailed into Rahul Gandhi’s promotion to the fore of the Congress campaign.
Beginning tomorrow — the eve a widely-awaited Congress session — the government will pump in excess of Rs 100 crore into the eight-language multimedia offensive to buttress what could well become the Nehru-Gandhi heir’s debut lead in a national election.
The effort has been designed by the ministry of information and broadcasting in collaboration with Mumbai-based communications firm PerceptIndia as a six-week ad barrage that will terminate close to the notification of general elections in early March. UPA sources told The Telegraph tonight that this “final promotional push” is aimed at “correcting the imbalance between the huge achievements of the UPA over the past ten years and the erroneous perception that these have been wasted years”.
The UPA appears unworried that the government-funded salvo could lend itself to being slammed by the Opposition as misuse of public money to serve the interests of the Congress, or, more bluntly, Rahul Gandhi. “Seven lakh crore rupees have been spent by the government on welfare under the eleventh Plan,” the sources countered, “This money is only a fraction of it, and besides, it has been lying allocated and unspent. All government have the right to speak about their achievements.” Continue reading